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Top 9 Questions to Ask When Choosing a Penetration Testing Company

Written by Nithin Thomas | Dec 23, 2024 4:15:00 PM

Penetration testing offers a powerful way to safeguard your business by uncovering vulnerabilities before they can be exploited. By viewing your digital infrastructure through the lens of an attacker, you can address security gaps proactively, protecting your organization from data breaches, financial losses, and reputational harm.

But choosing the right penetration testing company isn’t just about running a scan or generating a report. It’s about finding a trusted partner—one that understands your business, tailors their approach to your specific risks, and delivers more than just technical findings. A good partner provides expert guidance and actionable insights to help you strengthen your defenses.

To make this critical decision easier, we’ve outlined the key questions you should ask when selecting a penetration testing provider. These questions will help you evaluate their expertise, methodology, communication practices, and commitment to data security. The goal? To find a partner who not only identifies vulnerabilities but also helps you build a more secure and resilient organization.

9 Essential Questions to Ask

Before selecting a penetration testing provider, these questions will help you evaluate their expertise, approach, and commitment to securing your organization.

1. Types of Penetration Testing

It's not just about finding vulnerabilities; it's about finding the ones that matter most. Because different penetration testing companies specialize in different areas, some may focus on web applications, while others excel in network infrastructure, mobile apps, or cloud security. It's like choosing a doctor—you wouldn't go to a cardiologist for a broken bone.

Understanding the types of penetration testing a company offers is the first step. To do that effectively, start by identifying your critical assets and where your most significant vulnerabilities might lie. For example, if you're an e-commerce business, your web application is likely the backbone of your operations. In this case, you need a provider with proven expertise in web application penetration testing. But if you're a traditional brick-and-mortar store with an extensive network infrastructure, your focus should shift to network penetration testing.

By aligning your unique security requirements with the company's expertise, you ensure the testing process is precise, effective, and tailored to your needs.

2. Qualifications and Certifications

When choosing a penetration testing company, start by asking about the qualifications and certifications of their testers. It’s not just about the acronyms—like OSCP, CEH, or GPEN—but what those certifications represent: a steep learning curve and a solid foundation in identifying and exploiting vulnerabilities. These credentials offer a reliable starting point for evaluating expertise.

But don’t stop there. Certifications are important, but they only tell part of the story. Follow up with: What kind of real-world experience does your team have? Experienced security providers bring something extra to the table—they’ve encountered unique attack vectors, navigated complex environments, and kept pace with evolving threats. For example, a tester who’s worked on securing multi-cloud setups or simulated advanced persistent threats (APTs) will have insights that go far beyond theoretical knowledge.

Dig deeper by asking for specifics: Can you share examples of similar systems you’ve tested? or what industries do you specialize in? These details help you assess whether their expertise aligns with your organization’s needs. After all, a penetration testing company is only as strong as the team behind it.

3. Sample Reports

Before you sign on the dotted line, make sure to ask for sample reports. A penetration testing company's reporting process reveals a lot about their approach to detail, clarity, and actionable recommendations.

They give you a firsthand look at how the company communicates its findings—and this matters for several reasons:

  • Clarity and Understanding: A good report should be accessible, even to non-technical stakeholders. It needs to clearly outline the identified vulnerabilities, their potential impact, and recommended remediation steps without overwhelming you with jargon.
  • Actionable Insights: Reports should go beyond simply listing vulnerabilities. They must prioritize them based on severity and provide specific guidance on how to address each issue. Actionable insights ensure the findings can be translated into tangible improvements to your security posture.
  • Thoroughness: Comprehensive reports reflect the company’s commitment to quality. They should include a detailed breakdown of the testing methodology, the scope of the engagement, and any findings, leaving no room for ambiguity.

When you review sample reports, pay attention to the level of detail, the structure, and how well they balance technical depth with practical advice. It’s important to evaluate the company’s communication skills, their expertise, and their ability to deliver insights that truly add value.

 

4. Testing Methodologies

A structured, comprehensive testing methodology signals reliability and ensures the process is thorough, systematic, and leaves no stone unturned.

So, ask the penetration testing company: What methodology do you follow? Do they adhere to industry standards like OWASP (Open Web Application Security Project), NIST (National Institute of Standards and Technology), or PTES (Penetration Testing Execution Standard)? These frameworks serve as blueprints for effective penetration testing, guiding each step from information gathering to vulnerability analysis and reporting.
This matters significantly. A well-defined methodology ensures every potential vulnerability is identified, assessed, and prioritized. It also lays the foundation for a remediation plan that tackles your most critical security gaps first.

A penetration testing exercise should never be improvised. By asking about their process, you’ll quickly gauge whether the company takes a disciplined, systematic approach or relies on ad hoc methods—something no organization can afford when it comes to security.

 

5. Confidentiality and Data Security

You’re entrusting a third party with access to your systems, networks, and sensitive information, so choosing a provider that prioritizes data privacy and security is essential to protecting your organization.

It all starts with a solid Non-Disclosure Agreement (NDA). A well-defined NDA lays out the confidentiality obligations of both parties, making sure your data is handled with the utmost care. But data security doesn’t stop at signing a piece of paper. The penetration testing company should also back this up with secure data handling practices at every stage of the engagement.

For example, all data transmitted or stored during the process should be encrypted to prevent unauthorized access. And strict access control measures should ensure that only authorized personnel can access your systems and data. Once the engagement wraps up, the company must securely dispose of any collected information to eliminate lingering risks.

It’s also worth asking specific questions about the company’s approach to data security. How do they protect the confidentiality and integrity of your data? What safeguards do they have in place to prevent breaches? By selecting a provider with rigorous security practices, you can rest assured that your sensitive information will stay safe throughout the testing process.

 

6. Communication Process

Penetration testing isn’t a one-sided task; it’s a collaborative process that thrives on clear and regular communication. It’s not something you hand off, it requires ongoing interaction between the testing team and your internal team to ensure the best results.
So, how can you evaluate a provider’s approach to collaboration?

Start by looking at how they handle updates. The company should keep you informed with regular progress reports, highlighting any findings or roadblocks along the way. Transparency is very important—they should openly share their testing methodology, findings, and recommendations without leaving you guessing. And responsiveness matters too. When you have questions or concerns, you need a team that addresses them promptly and thoroughly.

It’s also about the quality of that communication. The provider should be able to explain their findings in a way that’s clear, concise, and easy to understand, even for non-technical stakeholders. And they should be willing to answer your questions patiently, ensuring you’re always on the same page.

By choosing a provider that prioritizes communication and collaboration, you set the stage for a smooth and successful penetration testing engagement.

 

7. Vulnerability Disclosure and Remediation

Identifying vulnerabilities is only the beginning. But the real value lies in addressing them effectively and ensuring they no longer pose a threat. That’s why a penetration testing company must have a clear and thorough remediation process to help you resolve these issues before attackers can exploit them.

This always starts with prioritization. The company should rank vulnerabilities based on their severity and potential impact, allowing your team to focus on the most critical risks first. Then provide actionable recommendations—detailed, practical guidance on how to fix each vulnerability. And the process should also include retesting to confirm that all identified issues have been resolved and that no new ones have been introduced.

Vulnerabilities often have ripple effects—they’re rarely isolated and can impact multiple areas of your security posture. A reliable provider will explain not just the specifics of each issue but also its broader implications, helping you understand how it ties into your organization’s overall defense strategy.

By selecting a penetration testing company with a robust and comprehensive remediation process, you can ensure your systems are not just secure in theory but truly protected against real-world threats.

 

8. Pricing Structure and Cost Factors

Pricing is always an important consideration, but it’s not just about the upfront cost—it’s about the total cost of ownership. Understanding how penetration testing companies structure their pricing can save you from unexpected expenses later.

Some companies charge by the hour, while others offer fixed-price packages designed for specific engagements. There are also providers who base their fees on the number of vulnerabilities identified. Beyond these models, costs can fluctuate depending on factors like the scope of the testing, the complexity of your systems, and the level of expertise required.

The total cost of ownership matters. Because it goes beyond the initial price tag. A comprehensive testing package might include critical components like retesting after remediation, detailed reporting, or ongoing support. On the other hand, a cheaper option might exclude these, leaving you with added expenses later. By focusing on the full picture—not just the price per hour or per project—you can make a more informed decision.
To avoid surprises, ask direct questions. What’s included in the quoted cost? Are services like retesting or actionable recommendations part of the package? What additional charges might come up? Your security provider should break down their pricing structure and help you understand how they add value.

By looking at the total cost of ownership, you can find a provider that not only fits your budget but also delivers the transparency and comprehensive services you need to strengthen your security.

9. Case Studies and References

Social proof is one of the most reliable indicators of a company’s reputation and success, and it goes beyond simply reading a few glowing testimonials. When evaluating a penetration testing provider, case studies and client references can give you meaningful insights into their expertise, reliability, and ability to deliver results.

Start with case studies. Look for examples that showcase the company’s experience in your industry or with systems similar to yours. Pay attention to the challenges they tackled, the strategies they employed, and the measurable results they achieved. A strong case study highlights the real-world impact on a client’s security posture and demonstrates how the testing process aligned with broader organizational goals.

References from past clients offer an equally valuable perspective—one that’s unfiltered and direct. Reach out and ask detailed questions. What was the provider’s experience working with similar organizations? How did they handle communication, deadlines, and unforeseen challenges? Did their recommendations translate into actionable improvements? The feedback you gather from references can shed light on aspects of the provider’s approach that case studies may not fully capture.

By combining insights from both case studies and client references, you can develop a comprehensive understanding of the provider’s capabilities, professionalism, and track record. This well-rounded social proof doesn’t just inspire confidence—it gives you the evidence you need to make a thoughtful and informed decision.

Parting Thoughts

Choosing the right penetration testing company is a critical decision, but it doesn’t have to be overwhelming. By asking the right questions, you can identify a provider that aligns with your security needs, budget, and expectations for trust and expertise.
Ultimately, penetration testing isn’t just about uncovering vulnerabilities—it’s about strengthening your organization’s defenses and building long-term resilience. It’s about the confidence that comes from knowing your systems are protected against evolving threats.

Take the time to carefully evaluate your options, ask the tough questions, and select a partner that can help you achieve your security goals. The right provider won’t just point out flaws; they’ll help you turn those insights into a stronger, more secure infrastructure.

If you’re seeking a comprehensive and flexible penetration testing solution, Siemba’s PTaaS platform offers advanced capabilities designed to keep you ahead of today’s threat landscape. With scalable solutions and a dedicated security team, Siemba can help you proactively protect your organization.

Ready to elevate your security? Contact Siemba today for a free consultation and take the first step toward a more resilient future.